The Coach’s Team (TCT) offers the best in original, grassroots, conservative essays along with articles taken from various internet sites. The victory of Donald Trump has provided a God-sent opportunity to reverse the years of willful damage done our nation by Barack Hussein Obama, the most corrupt, treacherous and treasonous occupant of the White House in our near 240 existence. Coach's Team contributors pray Mr. Trump will indeed drain the swamp that is Washington DC.
Friday, April 14, 2017
Big Brother really is watching you - and he ain't a commie!
you know that when you're watching your favourite TV program, your TV program could
be watching you as well?
true, if you believe what a company called FlySwipe is selling. That's because,
according to a press release coming from the upcoming National Association of
Broadcasters convention, broadcasters and marketers now have the ability to
know exactly who's watching a program thanks to advancements in artificial
says they can use facial recognition and "big data" to help the
broadcasters and advertisers figure out exactly which commercial a particular
viewer should be shown, based on the viewer's age and gender. On the upside,
perhaps, they say the technology can also limit adult-oriented ads while there
are kids in the viewing room.
changes the way that advertisers can reach their intended audience while
viewing TV in a group setting," says William Delisi, managing partner and
architect of the Audience Recognition Technology platform called A.R.T.. "Prior
to this technology, you would not know who in the household is watching and
could never use household ad targeting effectively." The platform, which
was developed by FlySwipe, will debut at the National Association of
Broadcasters conference in Las Vegas later this month.
to the release, marketers already gather plenty of data on TV subscribers (they
call them "attributes"), including "digital viewing habits,
internet activity", "buying habits and public records."
Broadcasters are now apparently transferring this methodology (or something
similar) to the digital world, with ad placement that assumes the person
watching (logged in or using a smart device) is the same one who generated
those particular "attributes."
sounds kind of analogous to the ads you see in your web browser, which can be
targeted based on your browsing history. This is why you may see ads sometimes
for a site you visited in the past, and it's yet another reason to exploit
"private browsing" if you have the capability with your browser and
don't want to leave tracks - because it's nobody's damn business.
is where the A.R.T. platform comes in. "The solution is to understand who
is watching the content at any particular time," the release goes on to
day, with no "well, duh" added. So A.R.T. is designed to distinguish everyone
in the viewing audience, matching multiple attributes against the selection of
ads ready to be inflicted on you.
"The reliance on content to determine the Advertisement no longer works,"
the release says. In other words, the days of advertisers throwing ads at the
TV in the hope that someone will find it relevant, may be on the way out. For
example, "providing a commercial of women's perfume fragrances to a male
audience is not effective and would not happen when the A.R.T. platform is
being utilized," the release says. "The platform also can determine a
mixed gender audience, or a mixed age group, and act accordingly to deploy the
proper advertisement based on a brand’s requirement."
course, this means the male who's looking for a women's perfume fragrance as a
gift could be excluded from the targeting - and how about the homosexual male
who wants to smell absolutely fabulously during that Pride parade? Or how about
the woman who wants to buy a new power saw for hubby's birthday? Or for
herself? Will she not get any decent suggestions while watching "Last Man
obtrusive, the technology promises to be painless for the viewer. "Marketers
can acquire feedback from the TV audience without any interaction," the
release says, and (I speculate here, based on experience and intelligence) without
their knowledge or consent. The info gleaned this way can be sent to the
marketer to, according to the release, "determine if the correct response
was anticipated. This same technique can be used by publishers to determine how
a scene affects the TV subscriber. The platform can also determine if anyone is
even watching the commercial or show that is being broadcast."
you feeling more like a guinea pig, or a pawn of Big Hollywood yet?
benefit to the subscriber is the ability to freeze the broadcast of any adult
content that is being watched if a child simply walks into the room," the
release goes on to say. "The same security check can be used to stop
children from using their parent's login credentials to view pay or adult
content. Logging into protected content is accomplished by simply looking at
the TV screen."
may not sound too bad, but since when is it the broadcaster's business to
monitor this stuff? Or is it just a way to make the guinea pigs feel a little
less manipulated, the cynic in me asks.
increase in TV everywhere subscribers, OTT platforms, streaming digital set top
boxes and mobile devices is opening up new ways to improve and manage security,
advertising, publishing and broadcast controls," added the above-quoted
Mr. Delisi. "FlySwipe is on the forefront of delivering state of the art
broadcast technology using AI and facial recognition to meet the demands of
much as I love technology and the free market - both of which are neither good
nor bad (it's how they're used that matter) - this particular bit of Big
Brother seems like yet another strategy to exploit the public while allowing
the broadcasters and advertisers to become even lazier as they lean on the technology
to replace what used to be real work and conscious thought.
an upside is that the scheme probably won't work on a family gathered around
the big screen - at least it won't until they start patching into webcams built
into some TV's, assuming they don't already!
does this end?
on my part? Perhaps. But do you trust
course it's all about money, and I have no issue with money (I've heard there
is such a thing…). But how about earning your money, rather than just finding
newer and sneakier ways to generate it?
are already being outrageously intrusive - and greedy - by putting ad
billboards across the bottom of the screen during a show's broadcast, instead
of just having their ads shown during the commercial breaks as was traditional
until a few years ago. I wonder if this extra assault - which can block a
show's credits with a billboard (forget about seeing who that guest star is, or
who wrote the episode) - is one reason why more and more people seem to be
abandoning network broadcasts in favour of services such as Netflix. After all,
you can only be treated as a wallet for so long.
don't know, but I know I'm getting less tolerant of such schemes every year. Hopefully,
you are, too, and one of these days such schemes will blow up in the schemers'